iPod Survey!!

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iPod Survey!!

Messaggioda iPodPoll » ven gen 21, 2005 12:52 pm

Ciao a tutti, sono uno studente universitario, nell'ambito di un'esame di marketing devo proporre al maggior numero possibile di persone un questionario
sulliPod della apple. Ve ne allego una copia qui sotto, se lo possedete potete risp in questo forum o mandare una reply a andrea.wonder@libero.it. . In alternativa medesimo questionario è pubblicato nel forum di www.ipodlounge.com, nella sez iPod-->iPodpoll ). Il questionario è a soli fini didattici, non servono dati personali (no nome,cogome,mail,..) inoltre per chi fosse interessato posso spedire i risultati, ringrazio tutti per l'attenzione, e mi scuso nel caso tale messaggio sia di disturbo.
ciao


Politecnico of Milan (Italy) iPod survey

1 Age
a) Less than 18
b) 18- 25
c) 26-35
d) 36-50
e) Over 50

2 Sex
a) m
b) f

3 Field of work
a) Student
b) Informatics
c) Arts - Music
d) Medicine
e) Economy
f) Industry
g) Other (specify)

4 Which is your school level?
a) Elementary school
b) Secondary school
c) High school
d) University

5 Geographic area
a) United States
b) Rest of America
c) United Kingdom
d) Italy
e) Rest of Europe
f) Asia
g) Australia
h) Africa

6 What's the main characteristic convinced you to buy iPod?
a) Design
b) Technical characteristic
c) Usability
d) Brand awareness

7 When you bought iPod, did you think you were lead the way ?
a) Yes
b) No

8 Did you buy iPod or Apple iPod?
a) The product
b) The brand

9 How much was important the price when you bought iPod?
a) Low
b) Medium
c) High

10 How much has the promotional campaign influenced your purchase?

a) Not enough
b) Enough
c) Too much

11 Did you compare Apple iPod with other brands before buy it?
a) Yes Which one?
b) No

12 What’s the difference between iPod and a simple mp3 player?


13 Is your iPod personalized with some name or word?
a) Yes
b) No

14 Do you associate your iPod with a particular object, color or other?

a) Yes Which and why?
b) No

15 Can you vote (min 1-max 5) each charateristic?
a) Affordability
b) Storage capacity
c) Design
d) Customization (colours, accessories,.. )
e) Usability
f) Compatibility (audio codec,.. )

16 Is the iPod's quality equal to the premium price paid?
a) Yes
b) No

17 How do you rate your satisfaction as an iPod user?
a) Low
b) Medium
c) High
d) Very high

18 Since you had iPod do you listen to music more often?
a) Yes
b) No

19 Is your iPod more than just a music source to you?
a) Yes Why?
b) No

20 You and your iPod (choose the sentence that is more suitable to you)
a) I feel free to listen my music everywhere
b) It gives me a lot of emotions
c) It's a status symbol
d) Using it I feel never alone, it's the best friend during a travel
iPodPoll
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Iscritto il: ven gen 21, 2005 12:46 pm
Località: MILANO

Messaggioda MacNeo » ven gen 21, 2005 4:33 pm

Risposto via mail.
Buon lavoro :D
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MacNeo
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Iscritto il: dom set 21, 2003 7:31 pm
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Messaggioda Ospite » sab gen 22, 2005 6:33 pm

Fatto.
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